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дек 06 2013

Packaging Design: Successful Product Branding From Concept to Shelf

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Packaging Design: Successful Product Branding From Concept to Shelf

Packaging Design: Successful Product Branding From Concept to Shelf By Marianne R. Klimchuk, Sandra A. Krasovec
2013 | 256 Pages | ISBN: 111802706X | EPUB + PDF

The fully updated single-source guide to creating successful packaging designs for consumer products
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers
Download Packaging Design: Successful Product Branding From Concept to Shelf


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